The Movember Foundation SWOT Analysis

 Strengths: 

Longevity: Has existed for almost two decades 

Access to large capital: raised over $800 million in funds 

Social clout: Cultural capital, popularity of #NoShaveNovember

Charitable status: recognized as a legal charity 

Socially responsible: not FBL-oriented and very transparent

Weaknesses: 

Reliance on trends to boost membership (donations)

Fluctuating operating costs: Not a good look to the public 

Volatility: Donations account for over 90% of their revenue

Opportunities:

Heighten global collaboration: form partnerships with more corporations

Chance to increase membership participation

Break-throughs in prostate cancer research

Threat:

Possibility of increased prostate and testicular cancer deaths in men

Undiagnosed mental illnesses in men 

Lack of reach to certain demographics 


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